Showing posts with label Google Local Search. Show all posts
Showing posts with label Google Local Search. Show all posts

Friday, September 16, 2011

Google Places Advertising

With Google Places, you can create highly targeted advertisements that put your campaign up front and center, so that whenever someone types in a name of a product, service or company, your ad is displayed among the search results.

For small businesses, this exposure is incredibly valuable as it not only works towards targeting relevant leads, but you'll gain maximum exposure at a much lower cost than nearly any other form of marketing. It's likely that your business already appears within Google whenever someone enters in a relevant keyword phrase, and perhaps you've already witnessed the increased exposure that your business has been given by being featured in the search results.

Here's a screenshot of what a business listing looks like when featured within Google Places:

 Google Places provides important information about a business, including an area map outlining location, the business name, phone number and website URL (if available).

Not only will this help to increase direct exposure for your online business, but if you run an offline, brick & mortar business, it will provide potential customers with all of the information they need to visit your store, or place an order directly through your website!

You are in full control of what information is displayed with your Google Places listing, and can edit this information at any time.

So, how much will it cost your business to receive top exposure from Google Places? Great news! Being featured within Google Places is absolutely free!

In order to create your Google Places advertisement, visit:http://www.google.com/local/add/businessCenter

To access Google Places, you will need to sign in with your gmail account. If you don't yet have a gmail account, which is a free email service provided by Google, you will want to create one at http://www.Gmail.com

You can use this email address in your business listing, or simply to manage to your Google Places account. Once you have set up your gmail account, return to Google Places and log into your account.

Next, click on "List Your Business", keeping in mind that Google Places allows you to create up to 10 business listings per account. You can manage all of your listings from within your main account later on.

The next step is to choose your country from the drop down menu. If you can't find your country within the menu, chances are that Google Places is not yet available to you.

You can subscribe for updates and news regarding availability from the Google Places main page. If you have found your country within the drop down menu, highlight it, and enter in your business phone number. Even if you don't own a brick & mortar business, you can still create a Google Places listing just by entering in your office phone, or customer support number.

Click 'find business information" to continue. Google Places will run a quick search to determine whether a listing already appears for your business. If not, you will be able to continue, or if a listing has been found, you will be given the opportunity to edit the information.

When creating your Google Places listing, you will want to make sure that your company or business information is accurate and complete.

Your Google Places advertisement will not be approved unless Google is given enough information about your business to be able to create a detailed ad.

This includes:
• Country: Where your business is located
• Company Name
• Address: Your full physical mailing address.
• City, State & Zip
• Business Phone Number: Where customers can reach you or inquire
about your services.


When choosing a telephone number for your Google Places, you will want to consider whether you should set up a toll free number (if targeting potential customers outside of your local region), or if a direct line to your business would better serve your customers.

Depending on whether you offer services locally or you provide online purchase or ordering options, you may want to offer both a local number as well as a toll - free number as well. You can set up a toll free number at affordable rates by visiting http://www.TollFreeNumbers.com

Website URL: This is an important area as it will lead customers directly to your website where they can learn more about you.

If you don't yet have an online website, you will want to consider hiring a development team to create one for you, even if it only displays additional contact information and a brief summary of what your business has to offer.

Having a website will not only give you the opportunity to maximize exposure from Google Places, but also directly from search engine traffic through Google, Yahoo and other major search engines.

Business Description: It's time to write a brief summary of your business, and you will want to integrate relevant keywords into your listing so that people can easily find you.

Be direct with your listing as you are limited on space and need to make sure that you share the most important, relevant information about your company or business. Take your time writing down your description, and spell check before saving!

Choose A Category: You will need to place your ad within a relevant category for your business. This is an important step because placing your business in the wrong category will make it harder for your business to be found or appear in relevant search results.

Make sure you browse through available categories until you find the one best suited for what your business is about. There are over 140 categories (and sub categories) to choose from.

Tip: I suggest choosing a specific category for your business, rather than a broad one. Doing this will better target your customer, as you're Google Places ad will be displayed only when specific, targeted keywords are used.

For example, if you own an Italian restaurant, rather than placing your ad within "restaurants", place your ad within the "Italian restaurant" sub category for more targeted results.

Once you have selected your primary category, click "add another category" to begin choosing and assigning keywords to your Google Places listing. Again, make sure that you choose the most relevant and targeted keywords for best results. You are given the option of using up to 6 fields when creating your ad and it's important that you utilize all 6 fields for maximum exposure.

You will now be able to add additional information to your listing including your service areas, hours of operation, pricing, payment plans or options, and even images or photos of your business. All of this information and extra data will help potential customers make the decision to purchase through your business or company, so make sure that you create a compelling, full featured Google Places listing!

Once your ad has been submitted, you will receive a phone call from Google verifying details relating to your listing. You could also send a confirmation letter to Google for approval, but telephone verification is the fastest and easiest method of approving your ad and getting it listed!

Monday, May 9, 2011

Search Engine Optimization (S.E.O.) Campaigns!



Our Search Engine Optimization (S.E.O.) campaign will provide you with maximum online exposure and can ensure your business gets found on Google’s first page as well as the other major search engines. This services comes with weekly detailed reports that we provide for each of our clients to not only explain what we do day to day, but to also show the progress related to the work we’ve provided.

Whether your demographic reach is local, national, or worldwide; you will find our S.E.O. Services to be the most valuable and rewarding of all our services because it involves everything required with “on page” S.E.O. and “off page” S.E.O. and provides maximum results for online exposure and website traffic.

Every clients needs are different and because we understand this we tackle each job differently according to each individuals specific needs. With that being said, we “usually” put most of out efforts on “Off Page S.E.O.” in the beginning, while at the same time continuing Extensive Research Regularly for changes in industry trends and using this information to target our content toward those trends to give us maximum online exposure and likability.

Continued Business Profile Maintenance / Optimization
  • Creation of numerous Business Listings
  • Adding New Links and Business Connections
  • Adding Impressive Keyword Rich Reviews
Fresh Copyright Content
  • Research driven keyword powered blog/article content creations, optimized specifically to get you first page placements with Google through our carefully chosen niche keywords.
These can then be distributed online through some of the facets below…
Our Team will Bookmark and Ping everything we do, create, maintain, and update to ensure all the major search engines pick up on it quickly.
Create Receptacle Links, One Way Links, Link Wheels, Hyperlinks, with everything we do, create, maintain, and update so that we can direct link juice to the areas we need it most.

Video Optimization
  • YouTube is the 2nd largest search engine so good rankings in your tube will not only drive traffic to your blog, website, and landing page but it will also play a large helping hand in getting your websites on found on Googles organic front page.
“Onsite S.E.O.” – (Needed to Make Website S.E.O. Friendly)
  • Improve Website Content
  • Improve Meta Description
  • Improve Meta Keyword Description
  • Tag and Rename Images Properly
  • Create Reciprocal Links
*Additional S.E.O. Methods Used. Some Experimental and Some To Secretive To Even Discuss.
  • All our S.E.O. methods used are all “White Hat” which means we follow Googles Guidelines and Optimization Edicate to ensure our clients safety.
Everything our experienced Team will do for you will be documented each day and provided for you in weekly journal logged reports.

Monday, November 1, 2010

Local Search Tip

Did you know 30% of all online searches contain a state, city, or zip code? This means it would be very wise as a business owner to work on your local optimization. The good news is we can get you there and it's a lot easier and a lot less expensive to be locally optimized than it is to target the entire nation or globe.

See about out Google Map Optimization service.



Also, as a consumer we would like to share a search tip with you.

You may want to consider formating your local searches like this:

"Products and or Services near 89014" ... or whatever it is you are looking for, in the zip code area you want to find it in. Just put the word "near" in between your search term and zip code. 


This kind of search often lists your choices in order from closest to farthest which can be very helpful. 


Hope this helps. :)

Tuesday, September 21, 2010

Should I spend money on Pay Per Click or is there something better?

Here is why you shouldn't waste your money on Pay Per Click (PPC)...

Pay Per Click is an online marketing medium that myself and the team at Jedi Web Services are not believers in. PPC is the last thing that I would recommend to any of my clients. I think it is a wait of money, especially when compared to other online advertising options.

Lets look at the facts. A few years ago the Nielsen Ratings determined that Pay Per Click Advertisements only get a 16% click through rate at the most. I don't think a lot has changed within the past 5 years but if they have I'll bet the odds are even worse. Also consider that often a paper click listing will be accompanied by say 3 more options on the right hand side. So lets now divide that 16% by 4. Now you only have a 4% chance that you get a "hit" from an onlooker.

But I only pay for each hit I receive and I like that I can see detailed reports on how many impressions, hits, etc... that I get. You say?

That's nice but what you will most likely find is that not many of those seem to turn in to new business because the 4% of those that click on your ads happens to be your competition checking you out, or curious people that might be in the same industry, developers looking for new ideas and designs, maybe someone doing a report on you industry, product, or service.

Most serious online shoppers don't pay attention a Pay Per Click Ads because no one really enjoys having advertisements push in our face no matter how targeted they are. There is something subconscious that tells us that the "Organic" listings on the left hand side of the first page are the best results for ones search. We tell ourselves those must be the leaders in that industry, or best choices to buy a product or service from. This may or may not be true on the surface, at first, but perception eventually becomes reality.

Don't get me wrong. There is no "bad" place to be on Google's first page. Some places are just much much better than others.

The Google Maps for example are in my educated opinion the absolute BEST place to be for any local business owner looking to get the attention of local clientele. This also works well for nation businesses that understand the power of taking the nation by storm one territory at a time or a few territories at a time.

Getting found in a natural organic placement on the left hand side under the map is very powerful but lets compare that to a Google map listing.

Organic S.E.O. is VERY expensive, takes months to get any results, if any, and their are no guarantees. It's actually taboo to offer a guarantee in the S.E.O. world.

Google Map Optimization through Jedi Web Services costs literally pennies to the dollar compared to any repeatable S.E.O. campaign. Their is also a very nice perk to getting your website optimized withing the Google Maps through Jedi Web Services. That's confidence in knowing that any and every time someone searches for one of your keyword within your selected cities you will ALWAYS appear on Google's first page 24/7 next to the map at the top of the page. We even offer a money back guarantee. (BTW, we have never had any client ask for a refund because we always over deliver) No other company can accomplish such amazing results within weeks and offer such a guarantee with exception to our Sister company Local Online Business Development, LLC.

PS.) We are admittedly breaking the norm by offering a guarantee but you should know that our Google Map Optimizations are not the same as your typical S.E.O. We are not actually optimizing your website. We are optimizing Google Business Profiles and simply linking your website to it. We have a lot more control over this kind of optimization and have been working closely with Google for many years to perfect our Google Map Optimizations and we are, we'll pardon my French but, we're "Damn" good at it!

If you would like to know more about our Google Map Optimization Service click HERE and also be sure to see our CLIENT EXAMPLES.

Call for a Free Consultation: (877) JEDI SEO

Sunday, September 19, 2010

Google Map Optimization - Our Niche Service

Google Map Optimization is the best thing a business owner can do for local advertising. It is also very useful for Nation or even International Business Owners.

Organic S.E.O. can be very expensive and offer no guarantees. Our Google Map Optimization provides our clients with "Organic First Page Placements on Google" next to the map for pennies on the dollar that most Organic S.E.O. campaigns run and we actually "guarantee" results.

Often Imitated, but NEVER Duplicated!

JEDI WEB SERVICES and our Sister Company Local Online Business Development, LLC. are the ONLY companies that have the ability to offer such impressive results within less than 30 days (usually only 2 to 3 weeks), and actually warranty that our clients keywords will remain on Googles first page 24/7. We offer all our Google Map Optimization Clients with a "Money Back Guarantee" if we do not preform as expected. We are also proud to say that we have never had a client ask for a refund because we always under promise and over deliver.



Be sure to take a look at some of our CLIENT EXAMPLES.

If you would like to learn more about what our Google Map Local Optimization can do for you, contact us today at (877) JEDI SEO

Tuesday, May 4, 2010

Google Local Search


Google Local Search is becoming more and more accessible and valuable. With it's integration into Cell Phones and GPS, Google Local Search is most certainly where a local business owner would want to be. Getting listed in Google Local Search not had to do but getting first page placement under anything but your business name is extremely rare and unlikely unless you hire JEDI WEB SERVICES to optimize your business listing and keywords. The JEDI Team are No Wookies. JediWebServices.com been specializing in Google Map Optimization for years and has mastered the art skillfully. If you would like to know what Jedi Web Services can do for you give them a call at (877) JEDI SEO for a Free Consultation!
 
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