Tuesday, September 21, 2010

Should I spend money on Pay Per Click or is there something better?

Here is why you shouldn't waste your money on Pay Per Click (PPC)...

Pay Per Click is an online marketing medium that myself and the team at Jedi Web Services are not believers in. PPC is the last thing that I would recommend to any of my clients. I think it is a wait of money, especially when compared to other online advertising options.

Lets look at the facts. A few years ago the Nielsen Ratings determined that Pay Per Click Advertisements only get a 16% click through rate at the most. I don't think a lot has changed within the past 5 years but if they have I'll bet the odds are even worse. Also consider that often a paper click listing will be accompanied by say 3 more options on the right hand side. So lets now divide that 16% by 4. Now you only have a 4% chance that you get a "hit" from an onlooker.

But I only pay for each hit I receive and I like that I can see detailed reports on how many impressions, hits, etc... that I get. You say?

That's nice but what you will most likely find is that not many of those seem to turn in to new business because the 4% of those that click on your ads happens to be your competition checking you out, or curious people that might be in the same industry, developers looking for new ideas and designs, maybe someone doing a report on you industry, product, or service.

Most serious online shoppers don't pay attention a Pay Per Click Ads because no one really enjoys having advertisements push in our face no matter how targeted they are. There is something subconscious that tells us that the "Organic" listings on the left hand side of the first page are the best results for ones search. We tell ourselves those must be the leaders in that industry, or best choices to buy a product or service from. This may or may not be true on the surface, at first, but perception eventually becomes reality.

Don't get me wrong. There is no "bad" place to be on Google's first page. Some places are just much much better than others.

The Google Maps for example are in my educated opinion the absolute BEST place to be for any local business owner looking to get the attention of local clientele. This also works well for nation businesses that understand the power of taking the nation by storm one territory at a time or a few territories at a time.

Getting found in a natural organic placement on the left hand side under the map is very powerful but lets compare that to a Google map listing.

Organic S.E.O. is VERY expensive, takes months to get any results, if any, and their are no guarantees. It's actually taboo to offer a guarantee in the S.E.O. world.

Google Map Optimization through Jedi Web Services costs literally pennies to the dollar compared to any repeatable S.E.O. campaign. Their is also a very nice perk to getting your website optimized withing the Google Maps through Jedi Web Services. That's confidence in knowing that any and every time someone searches for one of your keyword within your selected cities you will ALWAYS appear on Google's first page 24/7 next to the map at the top of the page. We even offer a money back guarantee. (BTW, we have never had any client ask for a refund because we always over deliver) No other company can accomplish such amazing results within weeks and offer such a guarantee with exception to our Sister company Local Online Business Development, LLC.

PS.) We are admittedly breaking the norm by offering a guarantee but you should know that our Google Map Optimizations are not the same as your typical S.E.O. We are not actually optimizing your website. We are optimizing Google Business Profiles and simply linking your website to it. We have a lot more control over this kind of optimization and have been working closely with Google for many years to perfect our Google Map Optimizations and we are, we'll pardon my French but, we're "Damn" good at it!

If you would like to know more about our Google Map Optimization Service click HERE and also be sure to see our CLIENT EXAMPLES.

Call for a Free Consultation: (877) JEDI SEO

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