Monday, May 10, 2010

Media Advertising Is Dead!

Advertising and Marketing

Media advertising is dead. Forget newspapers, radio, TV and yellow pages. Are there rare exceptions? Of course. Yellow pages still work in resort areas where vacationing condo owners don’t have friends to ask for a recommendation. TV can work for multi-million-dollar businesses with savvy, innovative managers. But, on the main, media is dead.

So, if media doesn’t work any longer, what does? Only two things work today, and are likely to work for years to come: the Internet, in all its forms, and person-to-person activities.

Internet Websites, Search Engines, and Pay Per Click

It once was pretty simple. Throw up a Website for $500 to $2,000 as an online brochure. Unlike printed brochures, you didn’t have to reorder after 1,000 customers viewed it. Unlike a TV ad, it didn’t disappear after 30 seconds. Websites, online day and night, 24 /7/365, have been a place for customers to learn about you after they know who you are. Once you got your story the way you wanted, you could leave your Website alone and let it work for you. That was then. This is now.

Today, everyone has a Website. You cannot afford to pay for print or broadcast advertising to create awareness and send customers to your Website. In days gone by newspaper advertising would give you immediate leads and pay for itself, and your weekly ad would create residual, long-term awareness so customers would call you. Today you can’t afford this repetition. That means no one knows who you are. If they don’t know your name, they won’t call you.

Today, search engine optimization (SEO) is crucial for customers to find you. When customers search Google for a product you sell—say draperies, blinds or motorization—and then enter your city or ZIP code, you want to be one of the top 10 listings right next to Google’s map of your area. The problem is it takes more than money to make it work. You must constantly change your Website, add blogs and post to them frequently, you must add new pages or Google’s bots crawling the Internet will pay you
no mind.

To get results, prepare to invest up to $1,000 monthly or be part of a manufacturer or industry group or franchise that knows and understands this medium.

If your business deals only in a local demographic you have the same problem but luckily there's a very affordable solution. As a local business you want to make sure that your business is listed and found within Googles Local Searches also known as Google Maps. 

Anyone can submit their business listing to Google Local for free and it is highly recommended but being listed doesn't mean that you will show  on Googles first page. In fact, it's very unlikely that you will have any first page local placement on Google Maps with out being optimized and your listing maintained. If you some how do get that lucky you'll probably notice it took months to get there under one keyword and the fame is short lived do to Googles random algorithm change.

So how do you ensure that you get found on Googles first page every time someone searches your products and or services without selling your first child. We can help. JEDI WEB SERVICES are Masters at Google Map Optimization and will ensure that your business gets listed 24/7 anytime someone searches one of your 5 keyword phrases. We guarantee it in fact. 

Most of our clients get 35 to 75 first page placements under different variations of there keywords as you can see in some of our Client Examples by clicking ---> HERE <---.

Just how inexpensive is our Google Map Optimization? Currently our standard rate is only $1495 to optimize 5 keyword for an entire year. As explained above all our clients get so much more than what they even bargain for.

Contact one of our Jedi Masters today to find out what we can do for your business!

Toll Free: (877) JEDI SEO


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